Background

Dolphin bathrooms had all the style and choice customers could ever want and project managed the whole process of installing a new bathroom. However, the spirit of partnership and service wasn’t being communicated to customers.

The Dolphin campaign was developed with Moben Kitchens and Sharps Bedrooms to unite the Homeform brands under one proposition. However each brand had difference emphasis placed upon it to deliver its core competitive difference – in Dolphin’s case this was their commitment to the service partnership.

Objective

To create both a unifying and differentiating campaign that would take the brand forward with an unprecedented emphasis on service.

Launch five stunning new bathroom ranges.

Insight

As we get older, our needs regarding bathrooms move beyond just the practical and into the more aesthetic and indulgent. With Dolphin these aren’t mutually exclusive needs.
Strategy

We created the & YOU concept which puts the consumer at the heart of the communication and expressed the proposition as:

Only Dolphin offers the complete service, working with you to build practicality and beauty into your perfect bathroom
Campaign

We created a new TV ad that really brought to life the & YOU strategy by using real life insights to engage consumers and show the range of bathrooms that Dolphin had to offer.

We then brought this to life though the brochure, website, home interest press and national press.

Results

Initial results were brilliant, an increase in appointments by 160%. But then the sudden and much publicised collapse of Dolphin’s parent company, the HomeForm Group meant that the advertising was cancelled. It was a great start and could have been and even better future!