Background

Earex, the well-established UK ear care brand owned by SSL International, came to us with an exciting project, to rebrand and repackage their whole range in order to elevate them to become the brand leader in the ear care category.

Our challenge

This was a great design challenge because the opportunity for change
was huge. It was apparent that through disjointed pack evolution the
brand had become diluted and the design lacked synergy.

At brand level we had to create one brand design and identity that could:

1. Manifest itself in the first instance through packaging;
2. Create clear differentiation between the products including the premium positioning of Earex Advance EarDrops;
3. Build on the brand proposition – Earex delivers a difference you can hear;
and to make Earex synonymous with blocked ear treatments, which are effective, simple and painless.

Creative Direction

Using the sound wave we have created a visual mnemonic for sound which makes the product easily identifiable on shelf, gives significant standout and created an own able graphic. All the other brands in the category focus on he ear and not the clarity of sound which is one of the key benefits of using the product. The logo itself now utilises a soft font, with the capital “E” reminiscent of the shape of an ear. At the second “e” of the logo we introduced a circular graphic in the appropriate colour that symbolised the ear canal, and also the target of relief.

The range in general has been acknowledged as a cleaner, fresher and more synergistic family than previously and is set to be a success over the next few years.