Energy, enthusiasm, cheekiness and passion all on a box. But confining the energy and passion to a piece of cardboard and combining that with the need to deliver an international premium end product turned out to be one mega challenge.

Using the splat we found a way to explode them off the box, which really captured his spirit. We created a colour palette that reflected his food so bring on the raspberry, chocolate and mushy pea splats and the simplified type for clarity.

Jamie works with a host of licensed partners so to ensure a consistent and powerful brand message we developed the brand guidelines to give clear guidance on his visual and verbal identity.