Sex and the City inspires Sharps’ ‘walk-in wardrobe’ campaign
We’ve harnessed the wow factor you saw in Carrie Bradshaw’s walk-in wardrobe moment in the first Sex and the City movie as the inspiration for a new integrated marketing campaign for Sharps’ Bedrooms. It features real-life Sharps’ employee Rachal Dilekci, who introduces the concept and guides shoppers through the planning process. .
Walk-in wardrobes provide the ultimate in bedroom storage, and we wanted to demonstrate Sharps expertise in the area. They are a woman’s dream come true, with endless storage opportunities from glamour cabinets to shoe cascades and pull-out hanging rails.
Digital marketing enhances the in-store experience as for the first time Sharps are using video we developed to engage with customers. QR Codes features on POS, leaflets and in press advertising lead to two separate videos that explain the key features and benefits, guiding shoppers through their purchasing journey. The campaign rolled out in-store, online and across national press from August 2012.