We help brands & retailers grow by influencing shoppers to act.
To make that claim, you need to know a thing or two about branding and with over 20 years working with local, national and global brands we have a proven track record of success. Like shoppers we look at brands holistically and think how they behave through all of the shopper touch points. To make sure we don’t miss anything we have developed a number of services:
To articulate a brands current attributes and future potential we use our brand bag that covers: Brand beliefs, brand values, brand position, brand essence, substantiators and benefits.
As many clients have their own expression we can of course work within those parameters too.
We absolutely love brand identity work whether its creating a completely new logo device or evolving an established brand. We think in multiple dimensions for multiple stakeholders and dramaitise a brands personality through both visual and verbal identities.
Nowadays perhaps one of the most difficult exercises for a design agency to do – arriving at a new name that is original, evocative, available, trademarkable and web friendly!
We use a number of techniques to develop our thinking, from establishing best practice in the category, to client workshops, to co-creation sessions and to good old fashioned agency name generation processes.
With multiple agency partners being commonplace we create brand guidelines that ensure a consistent feel, look, tone and experience for all of the brand touch points.
Because we think holistically about brands and shoppers we often find ourselves thinking about how a brand can engage with their target audience in unusual ways. Like other disciplines experiential activity must stem from a clear understanding of the brand strategy and must have clear objectives to meet the rigors of ROI.
We play an active role in product, brand and customer innovation for all of our clients, either informally by spotting trends or mad ideas that may spark innovation or through a more formal process.
Formally we deliver gap analysis, range planning, future planning and innovation workshops.