Insight and a good dollop of intuition

Insight is key to everything we do. Finding those little nuggets that will really make a shopper act is our aim in life. We champion a thorough approach to gathering insight but it has to be flexible to match the requirements of each project. Equally we value emotion, intuition and gut reaction.

Finding Insights

To find insights we use a range of techniques including:

• Ethnography (In home interaction, journals, day in the life)
• Shopalongs
• In-store observa-conversations(covert observation followed by conversation)
• Street interviews
• Store staff interviews
• Workshops
• U&A studies and segmentation
• Online eye-tracking (formal and informal)
• Retail safari
• Market analysis